tag:blogger.com,1999:blog-20867809874090389032024-03-13T00:20:55.688-04:00I see 'em, five 0 won!Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.comBlogger40125tag:blogger.com,1999:blog-2086780987409038903.post-78183437202841029922012-04-29T02:21:00.001-04:002012-04-29T02:21:59.869-04:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0BsPtLexli12T4bJxcjm2ugjKSsy7nUf_IEYJVISkDXR2DNxZOZKzoWcLBXwf9Ar3r9cn17bwKPJccYsOZIVfzDCD3X5hY9Gx8cGYBCaYB4j758yLBZhgKhP3kxInQCIySMJVcpmhyr8/s1600/grandcolor+waldo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0BsPtLexli12T4bJxcjm2ugjKSsy7nUf_IEYJVISkDXR2DNxZOZKzoWcLBXwf9Ar3r9cn17bwKPJccYsOZIVfzDCD3X5hY9Gx8cGYBCaYB4j758yLBZhgKhP3kxInQCIySMJVcpmhyr8/s1600/grandcolor+waldo.jpg" /></a></div>
Grand Central Terminal Tilt/Shift. Find him?Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com1tag:blogger.com,1999:blog-2086780987409038903.post-10063306175587307722007-12-13T13:59:00.001-05:002007-12-13T13:59:49.822-05:00<div class="utterz-entry"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" width="320" height="35"><param name="movie" value="http://www.utterz.com/fp/slimline.swf?37"><param name="flashvars" value="utt_id=NDk5MjgwOQ&autoplay=0&wu=NDk1MzU0Mw"><param name="wmode" value="transparent"><embed src="http://www.utterz.com/fp/slimline.swf?37" wmode="transparent" flashvars="utt_id=NDk5MjgwOQ&autoplay=0&wu=NDk1MzU0Mw" width="320" height="35" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer"></object><br /><br /><a target="_new" href="http://www.utterz.com/~u-NDk5MjgwOQ/utt.php">Mobile post</a> sent by <a target="_new" href="http://www.utterz.com/~h-TrevorJ/list.php">TrevorJ</a> using <a target="_new" href="http://www.utterz.com">Utterz</a>. <a target="_new" href="http://www.utterz.com/~u-NDk5MjgwOQ/utt.php"><img border="0" style="vertical-align: middle; border: none; padding: 0px;" src="http://www.utterz.com/~u-NDk5MjgwOQ/reply_count.php"></a> <a target="_new" href="http://www.utterz.com/~u-NDk5MjgwOQ/utt.php">Replies</a>. <a href="http://www.utterz.com/utts/e9/e9aff9980323274590e3591ba133dddd.mp3">mp3</a></div>Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com1tag:blogger.com,1999:blog-2086780987409038903.post-25932457052298103462007-11-20T03:45:00.000-05:002007-11-20T04:30:37.653-05:00I shouldI realized tonight that two words that bounce around in my brain too much are "I" and "Should"<br /><br />I should make my bed in the morning<br />I should clean my desk<br />I should finish editing the 1700<br />I should develop that roll of film<br />I should buy and hang adult curtains<br />I should do laundry<br />I should clean my bathroom bathmat<br />I should floss more<br />I should stop leaving spare change in places other than my spare change mug and old glass milk bottle<br />I should fix or get rid of my retro ipod<br />I should stop wasting energy by having both computers on at the same time<br />I should unpack my bag<br />I should get on a regular sleep schedule<br />I should dust<br />I should fix my car<br />I should sell my car<br />I should spend more time outside<br />I should stop censoring myself<br />I should learn to spell<br />I should worry less about money<br />I should worry more about money<br />I should vacume the livingroom<br />I should organize my trunk<br />I should edit my cousin's wedding video<br />I should finish my palahniuk book<br />I should netflix movies that don't suck<br />I should wear khakis tomorrow<br />I should work out more<br />I should talk on the phone more<br />I should deposit money into my savings<br />I should print on both sides of the page<br />I should get gloves<br />I should buy, fill, and hang picture frames<br />I should stop eating cheese and crackers right before bed<br />I should better stay in touch<br />I should buy a washer and dryer<br />I should continue to wonder about forks in the road<br />I should get toothpaste<br />I should care more, like stephen davis<br />I should learn to fly<br />I should go home more often<br />I should be a better boyfriend<br />I should go on a brewery tour<br />I should snowboard more this winter<br />I should paste and sand the nail holes in the walls<br />I should buy a convertible<br />I should read more blogs<br />I should check the mail<br />I should continue to love cheddar chex mix<br />I should read a good book<br />I should read the good book<br />I should volunteer<br />I should rank my top 5 songs<br />I should rank my top 5 breakfast cereals<br />I should learn how to make pancakes<br />I should share my blog with more people<br />I should be earning more by now<br />I should travel<br />I should learn to play drums<br />I should learn to play base<br />I should skydive again<br />I should go 100%<br />I should buy a good computer chair<br />I should get an internet connection to my PC<br />I should learn dreamweaver and illistrator<br />I should not be working on thanksgiving<br />I should have visited mr and mrs J more<br />I should throw away my yellow pages<br />I should organize the trunk of my car<br />I should hold better eye contact<br />I should get a haircut on a more regular basis<br />I should email matt back<br />I should send more facebook notes<br />I should be a better planner<br />I should not go grocery shopping hungry<br />I should cook for people more often<br />I should bite someone short<br />I should get those environmentally sound lightbulbs<br />I should return those dvds<br />I should turn on the TV less<br />I should stop biting my nails<br />I should be a better talker<br />I should be a better listener<br />I should make up my mind<br />I should get ride of all those old tee shirts<br />I should be more like kurt<br />I should order new checks<br />I should get a physical<br />I should get physical<br />I should be more social<br />I should seriously cheddar chex mix rules<br />I should be a professional.<br />I should get politically informed<br />I should get high<br />I should see more plays<br />I should write more<br />I should activate my credit card<br />I should deactivate my old debit card<br />I should stop cracking my knuckles<br />I should take more pictures<br />I should fully embrace going gray<br />I should take a multivitamin<br />I should buy a wok<br />I should eat the food i have at home<br />I should bring dinner to work<br />I should stretch<br />I should try spinning<br />I should stop hating ironing<br />I should whiten my teeth<br />I should make a to do list<br />I should think more<br />I should eat thai soon<br />I should like blond on blond<br />I should go to bed<br />I should stop blogging<br />I should brush my teeth<br />I should come up with a clever ending<br />I should reverse the order of these words<br />Should I?Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com1tag:blogger.com,1999:blog-2086780987409038903.post-7850799976483237852007-11-13T21:51:00.000-05:002007-11-13T22:19:48.504-05:00My GexistenceFor my second post of the week, I thought I would self <span class="blsp-spelling-corrected" id="SPELLING_ERROR_0">Google</span> my name, and see what happens.<br /><br />So here I go. I'm going to put my name in quotation marks so the results <span class="blsp-spelling-corrected" id="SPELLING_ERROR_1">aren't</span> all over the place... damn you Sarah <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Brightman</span>!<br /><br />First result - my 501 Blog, ever been there? How twilight zone, a Blog about a search about a Blog <span style="font-size:85%;">about a search about a </span><span style="font-size:78%;">Blog about a search about a....</span><br /><br />Second result - Waxing. James' Blog, specifically regarding the outline for our paper, no surprise there.<br /><br />Third result - CHART, a video production company in Charleston, SC where I used to freelance and was eventually on the production staff. A little outdated, but makes sense.<br /><br />Forth and fifth results - Race times from road races I did out west. I suppose this could be <span class="blsp-spelling-corrected" id="SPELLING_ERROR_3">useful</span> for those who are serious runners and want to track their times, but I just did them for fun, and never really looked at the clock. Its been a few years, I wonder if these times will stay online forever?<br /><br />Next result - This site has a newspaper article in which I was quoted. A <span class="blsp-spelling-corrected" id="SPELLING_ERROR_4">controversial</span>, and great professor David Marshall got into some hot water after showing some porn in class. What a surprise! I was asked to give an interview by a reporter and she used a quick line. I stand by what I said and support Dr. Marshall and his teaching habits.<br /><br />Next - A my space page of my great friend Jordon Cox, and by far my favorite result so far. Miss you <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Jor</span>-Cor.<br /><br />Next - Another quote from the Dave Marshall <span class="blsp-spelling-corrected" id="SPELLING_ERROR_6">controversy</span>, this one just makes me look lazy. <br />"I was a little relieved because I don't have to do the work," <span class="blsp-spelling-error" id="SPELLING_ERROR_7">ohh</span> well, can't win them all.<br /><br />Last, but not least, is a word document which is a schedule for the Carolina Communication's Conference in which a paper I wrote was presented on my behalf (I was on the other side of the Country). True? yes, relevant, no not really, but I <span class="blsp-spelling-corrected" id="SPELLING_ERROR_8">suppose</span> any professional publication is good publication.<br /><br />Overall this process was interesting, some blasts from the past and some duds, but I feel better knowing what's out there.<br /><br />For 502 I am creating a personal website, and <span class="blsp-spelling-corrected" id="SPELLING_ERROR_9">hopefully</span> a year from now it will be the top result when I self <span class="blsp-spelling-corrected" id="SPELLING_ERROR_10">Google</span>, but we'll see.<br /><br />What about you? Any interesting results when you self google?Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com1tag:blogger.com,1999:blog-2086780987409038903.post-30691704054534318062007-11-13T16:58:00.000-05:002007-11-13T21:44:12.768-05:00Please wait while we tally your results....<div align="center">Your search for "Trevor's Reaction Blog" yielded the following results:</div><br /><div align="right">Displaying 1-10 of 9420</div><br /><br /><br />1. History<br />Who knew? I think the history of search engines is a lot like <a href="http://www.courant.com/features/booksmags/hc-toothpick1.artnov13,0,387935.story">toothpicks</a>. We use them all the time, and expect them to work for us, but don't really question where they come from or whose hard work went into this genius convenience. But week's reading, the futuristic and draft draft draft version of <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Halavais</span>' <em>Search Engine Society: Search Engines, Search Divides, Social Search </em>takes us on a journey <span class="blsp-spelling-error" id="SPELLING_ERROR_1">allllll</span> the way back to those flannel wearing 1990's when the world wide web became to big to remain unsearchable. Why is it important to know about the history of <span class="blsp-spelling-error" id="SPELLING_ERROR_2">cyber</span> search? To understand how they work, of course, but also to better find what we are looking for, improve upon the current systems, and predict future trends.<br /><br /><br />2. Academics<br />Vertical search is discussed in this weeks reading, specifically Google Scholar. I became aware of Google Scholar a short time ago while starting the research process with my partner <a href="http://whatsyourfantasy.wordpress.com/">James</a>. Between now and then I have used the engine about 4 or 5 times, and I would say that I am simultaneously impressed and disappointed. I'm impressed that Google has taken there grade A ease and familiarity into the academic sphere, and the overall user experience I had was good, however I feel the results left something to be desired. This could be because I'm still new to Scholar, however <span class="blsp-spelling-error" id="SPELLING_ERROR_3">Halavais</span> expresses the importance of search engines' ability to meet the expectations of the user, and in that area I feel there is still much room for improvement.<br /><br /><br />3. Democracy<br />We hear it all the time. The rich are getting richer, the busiest blogs are getting busier, and the best way to be popular is....well, to be popular. It makes sense that the higher you are on a search results page, the more visitors you'll get to click on your site, but as we learned earlier in this course, a phenomenon coined <a href="http://www.thelongtail.com/">The Long Tail </a>has impacted how we thing about diversity and importance. Do current search engines fuel the huge spike at the top of the curve, limiting our exposure to less popular sites? I don't know about you, but if a site isn't on the first 3 pages of <span class="blsp-spelling-error" id="SPELLING_ERROR_4">Google's</span> results page, I'm not going to see it. Does that bias affect the democratic process? Is it fair? Or is it simply a necessary byproduct of the Internets explosion of popularity?<br /><br /><br />4. One radio station<br />I don't drive to much, but whenever I do I listen to the radio. I have 5 presets that I switch between, and I'm never on one more that 15 or 20 minutes. The way I see it, as I'm sure many others do, diversity is good, different genres keep things interesting, and you never know what you'll you hear if you keep an open mind (and ears). Could this also be true of search engines? I use Google as a general search engine exclusively, and most of the time I am pleased with my results. But could the argument be made that I am putting blinders on to other websites and results queries by sticking to Google? Am I essentially listening to one <a href="http://www.wccc.com/">radio station </a>everyday?<br /><br /><br />5. Spell check<br />To me, Google is more than just a search engine, its a top notch spell check. Part of my job involves writing and displaying names which are often times nearly impossible to <a href="http://www.br-7.com/">spell</a> right on the first try, and countless times I have opened up a browser, typed those all too familiar 10 characters, and made certain the V comes before the R in <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Favre</span> or the proper spelling of Bengals' <span class="blsp-spelling-error" id="SPELLING_ERROR_6">WR</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_7">Houshmandzadeh</span>.<br /><br /><br />6. Fact check<br />Along with spell check, I use search engines as a quick fact check. But that brings up the question, what is <a href="http://en.wikipedia.org/wiki/Truthiness">truth</a>? For example, you have a hunch that orange juice promotes healthy fingernails, and your Google search reviles websites you find credible which confirm this assumption, does that make it true? In this way it could be argued we have the power to distribute existing knowledge, but also to promote false knowledge. This is a phenomenon we need to be aware of as communication scholars, and as members of society.<br /><br /><br />7. Speed is King<br />If you could chose between a search engine that was fast and a search engine that was slow, but provided better results, which would you chose? The Internet age is one of <a href="http://www.businessweek.com/1999/99_50/b3659036.htm">impatience</a>, and if a site is slow to load, often times its as good as not being there at all. Has the demand for speed compromised search engine's quality of results? Will this ever be changed?<br /><br /><br />8. Speed is not King, Google is King<br />This week's readings mention Google as the premiere general purpose search engine, will they/could they/should they be trumped? No I'm not suggesting <a href="http://en.wikipedia.org/wiki/Donald_Trump">The <span class="blsp-spelling-error" id="SPELLING_ERROR_8">Donnald</span> </a>get into the search engine game, rather I ask if you can imagine an Internet without the familiar blue, red, yellow, green and white monster? Indeed it would take an Enron style catastrophe to put a dent in <span class="blsp-spelling-error" id="SPELLING_ERROR_9">Google's</span> empire, but as we all know nothing lasts forever, so I wonder who will be the next king of the search mountain?<br /><br /><br />9. What about me?<br />A search is comprised of entering keywords, and hitting enter. So what happens when you enter the most intimate and private keywords (your name) into arguably the most public sphere ever created? <a href="http://www.buffalo.edu/reporter/vol35/vol35n29/articles/Halavais.html">Self-googling</a>. <---- Ironic, this link is the first result on Google when you search for "self googling", and is centered around this week's author, social architect Alex <span class="blsp-spelling-error" id="SPELLING_ERROR_10">Halavais</span>. Is this an invasion of privacy, or a liberating forum for self promotion and expression? My next post will focus more on the idea of self-googling, but any examination of public search tools should at least acknowledge this interesting and possibly controversial subject.<br /><br />10. Future<br />What's next? How will search improve? Geographically specific searches are being developed, as well as the expansion over vertical search functions for specific fields, how will these affect our day to day lives? How will the addition of an ever-increasing number of photos and videos on the net be <span class="blsp-spelling-error" id="SPELLING_ERROR_11">searchable</span>? Could there be an algorithm which systematically scans or crawls frames of <a href="http://www.youtube.com/">video </a>or pixels in a <a href="http://flickr.com/">photo</a>, determining their potential relevance to a curious and inquiring user? With more and more of our life being centered around the web and sharing, will we want to limit the power of search, or grow it?<br /><br /><br /><span style="font-family:courier new;">Sponsored Links:</span><br /><strong>Intro Interactive</strong><br /><em>Follow along with <span class="blsp-spelling-error" id="SPELLING_ERROR_12">QU's</span> <span class="blsp-spelling-error" id="SPELLING_ERROR_13">ICM</span> 501</em><br /><em>as we explore the future!!!</em><br /><a href="http://introinteractive.wordpress.com/"><span style="font-family:arial;">http://introinteractive.wordpress.com/</span></a><br /><br /><strong>A <span class="blsp-spelling-error" id="SPELLING_ERROR_14">Thaumaturgical</span> Compendium</strong><br /><em>Things Alex finds to be magical; </em><br /><em>many in fairly superficial ways</em><br /><a href="http://alex.halavais.net/">http://alex.halavais.net/</a>Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com10tag:blogger.com,1999:blog-2086780987409038903.post-11909353038818265382007-11-07T01:00:00.001-05:002007-11-07T01:00:25.413-05:00<div class="utterz-entry"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" width="320" height="35"><param name="movie" value="http://www.utterz.com/fp/slimline.swf?20" /><param name="flashvars" value="utt_id=NDk2NjkwMA&autoplay=0&wu=NDk1MzU0Mw" /><param name="wmode" value="transparent" /><embed src="http://www.utterz.com/fp/slimline.swf?20" wmode="transparent" flashvars="utt_id=NDk2NjkwMA&autoplay=0&wu=NDk1MzU0Mw" width="320" height="35" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer" /></object><br /><br /><a target="_new" href="http://www.utterz.com/~u-NDk2NjkwMA/utt.php">Mobile post</a> sent by <a target="_new" href="http://www.utterz.com/~h-TrevorJ/list.php">TrevorJ</a> using <a target="_new" href="http://www.utterz.com">Utterz</a>. <a target="_new" href="http://www.utterz.com/~u-NDk2NjkwMA/utt.php"><img border="0" style="vertical-align: middle; border: none; padding: 0px;" src="http://www.utterz.com/~u-NDk2NjkwMA/reply_count.php"></a> <a target="_new" href="http://www.utterz.com/~u-NDk2NjkwMA/utt.php">Replies</a>. <a href="http://www.utterz.com/utts/30/30cb926a6204cbc076a2557b53a06e1a.mp3">mp3</a></div>Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com1tag:blogger.com,1999:blog-2086780987409038903.post-81807383700462965352007-11-06T21:43:00.001-05:002007-11-06T21:43:52.584-05:00<div class="utterz-entry"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" width="320" height="35"><param name="movie" value="http://www.utterz.com/fp/slimline.swf?20" /><param name="flashvars" value="utt_id=NDk2Njc5Nw&autoplay=0&wu=NDk1MzU0Mw" /><param name="wmode" value="transparent" /><embed src="http://www.utterz.com/fp/slimline.swf?20" wmode="transparent" flashvars="utt_id=NDk2Njc5Nw&autoplay=0&wu=NDk1MzU0Mw" width="320" height="35" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer" /></object><br /><br /><a target="_new" href="http://www.utterz.com/~u-NDk2Njc5Nw/utt.php">Mobile post</a> sent by <a target="_new" href="http://www.utterz.com/~h-TrevorJ/list.php">TrevorJ</a> using <a target="_new" href="http://www.utterz.com">Utterz</a>. <a target="_new" href="http://www.utterz.com/~u-NDk2Njc5Nw/utt.php"><img border="0" style="vertical-align: middle; border: none; padding: 0px;" src="http://www.utterz.com/~u-NDk2Njc5Nw/reply_count.php"></a> <a target="_new" href="http://www.utterz.com/~u-NDk2Njc5Nw/utt.php">Replies</a>. <a href="http://www.utterz.com/utts/dc/dcd72b3b3f83e12c6553d2711b65ca9d.mp3">mp3</a></div>Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com8tag:blogger.com,1999:blog-2086780987409038903.post-42719598875206703362007-11-06T18:35:00.001-05:002007-11-06T18:35:18.367-05:00<div class="utterz-entry"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" width="320" height="35"><param name="movie" value="http://www.utterz.com/fp/slimline.swf?20" /><param name="flashvars" value="utt_id=NDk2NjcxMg&autoplay=0&wu=NDk1MzU0Mw" /><param name="wmode" value="transparent" /><embed src="http://www.utterz.com/fp/slimline.swf?20" wmode="transparent" flashvars="utt_id=NDk2NjcxMg&autoplay=0&wu=NDk1MzU0Mw" width="320" height="35" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer" /></object><br /><br /><a target="_new" href="http://www.utterz.com/~u-NDk2NjcxMg/utt.php">Mobile post</a> sent by <a target="_new" href="http://www.utterz.com/~h-TrevorJ/list.php">TrevorJ</a> using <a target="_new" href="http://www.utterz.com">Utterz</a>. <a target="_new" href="http://www.utterz.com/~u-NDk2NjcxMg/utt.php"><img border="0" style="vertical-align: middle; border: none; padding: 0px;" src="http://www.utterz.com/~u-NDk2NjcxMg/reply_count.php"></a> <a target="_new" href="http://www.utterz.com/~u-NDk2NjcxMg/utt.php">Replies</a>. <a href="http://www.utterz.com/utts/f2/f2072504a0a1daf346f439e5be27eec7.mp3">mp3</a></div>Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com0tag:blogger.com,1999:blog-2086780987409038903.post-68626569912797177232007-11-06T17:57:00.001-05:002007-11-06T17:57:27.760-05:00<div class="utterz-entry"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" width="320" height="35"><param name="movie" value="http://www.utterz.com/fp/slimline.swf?20" /><param name="flashvars" value="utt_id=NDk2NjY4OA&autoplay=0&wu=NDk1MzU0Mw" /><param name="wmode" value="transparent" /><embed src="http://www.utterz.com/fp/slimline.swf?20" wmode="transparent" flashvars="utt_id=NDk2NjY4OA&autoplay=0&wu=NDk1MzU0Mw" width="320" height="35" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer" /></object><br /><br /><a target="_new" href="http://www.utterz.com/~u-NDk2NjY4OA/utt.php">Mobile post</a> sent by <a target="_new" href="http://www.utterz.com/~h-TrevorJ/list.php">TrevorJ</a> using <a target="_new" href="http://www.utterz.com">Utterz</a>. <a target="_new" href="http://www.utterz.com/~u-NDk2NjY4OA/utt.php"><img border="0" style="vertical-align: middle; 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border: none; padding: 0px;" src="http://www.utterz.com/~u-NDk2NjY1MQ/reply_count.php"></a> <a target="_new" href="http://www.utterz.com/~u-NDk2NjY1MQ/utt.php">Replies</a>. <a href="http://www.utterz.com/utts/8a/8a44a69bf0d021f6d8fa9664624b2bf0.mp3">mp3</a></div>Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com0tag:blogger.com,1999:blog-2086780987409038903.post-25790980208978476512007-11-06T16:37:00.001-05:002007-11-06T16:37:28.238-05:00<div class="utterz-entry"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" width="320" height="35"><param name="movie" value="http://www.utterz.com/fp/slimline.swf?20" /><param name="flashvars" value="utt_id=NDk2NjY0OQ&autoplay=0&wu=NDk1MzU0Mw" /><param name="wmode" value="transparent" /><embed src="http://www.utterz.com/fp/slimline.swf?20" wmode="transparent" flashvars="utt_id=NDk2NjY0OQ&autoplay=0&wu=NDk1MzU0Mw" width="320" height="35" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer" /></object><br /><br /><a target="_new" href="http://www.utterz.com/~u-NDk2NjY0OQ/utt.php">Mobile post</a> sent by <a target="_new" href="http://www.utterz.com/~h-TrevorJ/list.php">TrevorJ</a> using <a target="_new" href="http://www.utterz.com">Utterz</a>. <a target="_new" href="http://www.utterz.com/~u-NDk2NjY0OQ/utt.php"><img border="0" style="vertical-align: middle; border: none; padding: 0px;" src="http://www.utterz.com/~u-NDk2NjY0OQ/reply_count.php"></a> <a target="_new" href="http://www.utterz.com/~u-NDk2NjY0OQ/utt.php">Replies</a>. <a href="http://www.utterz.com/utts/08/081936ccacc6bb38a36f2fc6f93d6981.mp3">mp3</a></div>Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com0tag:blogger.com,1999:blog-2086780987409038903.post-50062944698054340532007-11-06T15:30:00.001-05:002007-11-06T15:30:18.260-05:00<div class="utterz-entry"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" width="320" height="35"><param name="movie" value="http://www.utterz.com/fp/slimline.swf?20" /><param name="flashvars" value="utt_id=NDk2NjYyNQ&autoplay=0&wu=NDk1MzU0Mw" /><param name="wmode" value="transparent" /><embed src="http://www.utterz.com/fp/slimline.swf?20" wmode="transparent" flashvars="utt_id=NDk2NjYyNQ&autoplay=0&wu=NDk1MzU0Mw" width="320" height="35" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer" /></object><br /><br /><a target="_new" href="http://www.utterz.com/~u-NDk2NjYyNQ/utt.php">Mobile post</a> sent by <a target="_new" href="http://www.utterz.com/~h-TrevorJ/list.php">TrevorJ</a> using <a target="_new" href="http://www.utterz.com">Utterz</a>. <a target="_new" href="http://www.utterz.com/~u-NDk2NjYyNQ/utt.php"><img border="0" style="vertical-align: middle; border: none; padding: 0px;" src="http://www.utterz.com/~u-NDk2NjYyNQ/reply_count.php"></a> <a target="_new" href="http://www.utterz.com/~u-NDk2NjYyNQ/utt.php">Replies</a>. <a href="http://www.utterz.com/utts/5c/5c933e3a876a0737ee3c691d90d88d4f.mp3">mp3</a></div>Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com0tag:blogger.com,1999:blog-2086780987409038903.post-90047778275117700952007-11-06T14:12:00.001-05:002007-11-06T14:12:51.766-05:00<div class="utterz-entry"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" width="320" height="35"><param name="movie" value="http://www.utterz.com/fp/slimline.swf?20" /><param name="flashvars" value="utt_id=NDk2NjYxNg&autoplay=0&wu=NDk1MzU0Mw" /><param name="wmode" value="transparent" /><embed src="http://www.utterz.com/fp/slimline.swf?20" wmode="transparent" flashvars="utt_id=NDk2NjYxNg&autoplay=0&wu=NDk1MzU0Mw" width="320" height="35" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer" /></object><br /><br /><a target="_new" href="http://www.utterz.com/~u-NDk2NjYxNg/utt.php">Mobile post</a> sent by <a target="_new" href="http://www.utterz.com/~h-TrevorJ/list.php">TrevorJ</a> using <a target="_new" href="http://www.utterz.com">Utterz</a>. <a target="_new" href="http://www.utterz.com/~u-NDk2NjYxNg/utt.php"><img border="0" style="vertical-align: middle; 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border: none; padding: 0px;" src="http://www.utterz.com/~u-NDk2NjQ1Ng/reply_count.php"></a> <a target="_new" href="http://www.utterz.com/~u-NDk2NjQ1Ng/utt.php">Replies</a>.</div>Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com0tag:blogger.com,1999:blog-2086780987409038903.post-84594020259924818122007-11-06T03:24:00.001-05:002007-11-06T03:24:52.246-05:00<div class="utterz-entry"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" width="320" height="35"><param name="movie" value="http://www.utterz.com/fp/slimline.swf?20" /><param name="flashvars" value="utt_id=NDk2NjQ1NA&autoplay=0&wu=NDk1MzU0Mw" /><param name="wmode" value="transparent" /><embed src="http://www.utterz.com/fp/slimline.swf?20" wmode="transparent" flashvars="utt_id=NDk2NjQ1NA&autoplay=0&wu=NDk1MzU0Mw" width="320" height="35" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer" /></object><br /><br /><a target="_new" href="http://www.utterz.com/~u-NDk2NjQ1NA/utt.php">Mobile post</a> sent by <a target="_new" href="http://www.utterz.com/~h-TrevorJ/list.php">TrevorJ</a> using <a target="_new" href="http://www.utterz.com">Utterz</a>. <a target="_new" href="http://www.utterz.com/~u-NDk2NjQ1NA/utt.php"><img border="0" style="vertical-align: middle; border: none; padding: 0px;" src="http://www.utterz.com/~u-NDk2NjQ1NA/reply_count.php"></a> <a target="_new" href="http://www.utterz.com/~u-NDk2NjQ1NA/utt.php">Replies</a>.</div>Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com0tag:blogger.com,1999:blog-2086780987409038903.post-63990529633461396872007-11-06T02:15:00.001-05:002007-11-06T02:15:40.820-05:00<div class="utterz-entry"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" width="320" height="35"><param name="movie" value="http://www.utterz.com/fp/slimline.swf?20" /><param name="flashvars" value="utt_id=NDk2NjQ0OA&autoplay=0&wu=NDk1MzU0Mw" /><param name="wmode" value="transparent" /><embed src="http://www.utterz.com/fp/slimline.swf?20" wmode="transparent" flashvars="utt_id=NDk2NjQ0OA&autoplay=0&wu=NDk1MzU0Mw" width="320" height="35" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer" /></object><br /><br /><a target="_new" href="http://www.utterz.com/~u-NDk2NjQ0OA/utt.php">Mobile post</a> sent by <a target="_new" href="http://www.utterz.com/~h-TrevorJ/list.php">TrevorJ</a> using <a target="_new" href="http://www.utterz.com">Utterz</a>. <a target="_new" href="http://www.utterz.com/~u-NDk2NjQ0OA/utt.php"><img border="0" style="vertical-align: middle; border: none; padding: 0px;" src="http://www.utterz.com/~u-NDk2NjQ0OA/reply_count.php"></a> <a target="_new" href="http://www.utterz.com/~u-NDk2NjQ0OA/utt.php">Replies</a>.</div>Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com0tag:blogger.com,1999:blog-2086780987409038903.post-18025644203031715262007-11-06T01:08:00.001-05:002007-11-06T01:08:24.361-05:00<div class="utterz-entry"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://fpdownload.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,0,0" width="320" height="35"><param name="movie" value="http://www.utterz.com/fp/slimline.swf?20" /><param name="flashvars" value="utt_id=NDk2NjQ0MA&autoplay=0&wu=NDk1MzU0Mw" /><param name="wmode" value="transparent" /><embed src="http://www.utterz.com/fp/slimline.swf?20" wmode="transparent" flashvars="utt_id=NDk2NjQ0MA&autoplay=0&wu=NDk1MzU0Mw" width="320" height="35" type="application/x-shockwave-flash" pluginspage="http://www.adobe.com/go/getflashplayer" /></object><br /><br /><a target="_new" href="http://www.utterz.com/~u-NDk2NjQ0MA/utt.php">Mobile post</a> sent by <a target="_new" href="http://www.utterz.com/~h-TrevorJ/list.php">TrevorJ</a> using <a target="_new" href="http://www.utterz.com">Utterz</a>. <a target="_new" href="http://www.utterz.com/~u-NDk2NjQ0MA/utt.php"><img border="0" style="vertical-align: middle; border: none; padding: 0px;" src="http://www.utterz.com/~u-NDk2NjQ0MA/reply_count.php"></a> <a target="_new" href="http://www.utterz.com/~u-NDk2NjQ0MA/utt.php">Replies</a>.</div>Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com2tag:blogger.com,1999:blog-2086780987409038903.post-9927798234915272372007-11-04T23:07:00.000-05:002008-12-09T06:12:51.203-05:00What if you could remember everything?One of this weeks articles for class set off an atomic bomb of questions, comparisons, and thoughts in my mind, and dozens of notes along the margins of the print out. Gemmell, J., Bell, G., & Lueder, R. (2006). <a href="http://loc8ed.com/library/gemmell-2006.pdf">MyLifeBits: a personal database for everything.</a> <em>Communications of the ACM, 49</em>(1), 89-95. According to their website, "<a href="http://research.microsoft.com/barc/MediaPresence/MyLifeBits.aspx">MyLifeBits</a> is a lifetime store of <b><i>everything</i></b>." Do you buy it?<br /><br /><div><span style="font-weight: bold;">On the Record.</span><br />The article, which described the theory and practice of recording the human experience as much as possible, I found fascinating. Recording conversations, location, photos and video, contact information, and even bodily activities and performance. I do believe however, that their intended goal, is unrealistic and unattainable. More on that later.<br /><br /><span style="font-weight: bold;">My Mega Pixel Day.</span><br />Almost 2 years ago I was living and working in Seattle, and I decided I wanted to document a single, random day through pictures. Soon after I woke up, I took a picture, and about every hour for the rest of the day I did the same. It was a typical day, I with going to gym, breakfast, work, lunch, work, meetings, phone calls, dinner, out with friends to watch March Madness. The pictures alone weren't particularly great, together in a sequence they where intended to paint a broader picture. Here is March 23rd, 2006:<br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNdyeHDzmOFs7gHhBf-PyZ54Us-5LkpfRhyphenhyphenfu-WpdMqHSq-9ZPo9zVvLFTUBytvAk7Mz8R3s0nLzRh_4wiJlWWcUqmUofcRo3YGTEtJhDZoOALgQmePsOmBnj-N6TlAJODxGMnfbPH2b8/s1600-h/Seattle+Workimg+Pics+New+IMG_0716.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNdyeHDzmOFs7gHhBf-PyZ54Us-5LkpfRhyphenhyphenfu-WpdMqHSq-9ZPo9zVvLFTUBytvAk7Mz8R3s0nLzRh_4wiJlWWcUqmUofcRo3YGTEtJhDZoOALgQmePsOmBnj-N6TlAJODxGMnfbPH2b8/s400/Seattle+Workimg+Pics+New+IMG_0716.JPG" alt="" id="BLOGGER_PHOTO_ID_5129806436843193186" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDUY7AOfR26aoZp_gbwuuG0Ld0UJXWiiS1TEQpz5IqCgnn-hVujT2IjA1LFGUAYi_jxuu3bR9XbMD35amCQhyxx5lQS7tpTRX4IQyJkMjkm98t4LtauRw8tkdIk4Q0y-tiNEgpZSAHMfk/s1600-h/Seattle+Workimg+Pics+New+IMG_0718.JPG"><img style="margin: 0px auto 10px; 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display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjptVNmFnCJuTO_tWyvTObWU0UI9iWZYrLFx_cWDMXViTbCNNDt8yzODNTkt_m0AaurjEWsw0pfpDDgu25J1CDmndkRln6ZUrtsdApj51QREvoVzJOwl2pD0XVUGU7VjM1qdi0r3zU0MvA/s400/Seattle+Workimg+Pics+New+IMG_0738.JPG" alt="" id="BLOGGER_PHOTO_ID_5129804590007255698" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ9EmY9cEpTQdC0tjqvuU2Pi8m4DRRxB0lyV4cuF5dk81JYC03ix6A7xwyLTYH_E4PMPcIzykGl2MAlpSO3l3H2cj3ygi09dj9y9ZbBR1i9bFMhuG0R6viZQMq8aodWziuND54eKNSCto/s1600-h/Seattle+Workimg+Pics+New+IMG_0742.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZ9EmY9cEpTQdC0tjqvuU2Pi8m4DRRxB0lyV4cuF5dk81JYC03ix6A7xwyLTYH_E4PMPcIzykGl2MAlpSO3l3H2cj3ygi09dj9y9ZbBR1i9bFMhuG0R6viZQMq8aodWziuND54eKNSCto/s400/Seattle+Workimg+Pics+New+IMG_0742.JPG" alt="" id="BLOGGER_PHOTO_ID_5129804478338105986" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiq-S-ZCdLyQtrfq4tVbmZVuKc7gpy5dqtfXk_l5Lvn3AyrfiboaAGrW3Q0c5rXEuK9wh2u6GE3AtyDONSA-PyT0k7mH0RzA-bOd0w0ermK3BrIpZYKIIiMC-dFLcdWGK5Efgo_L0B-ktQ/s1600-h/Seattle+Workimg+Pics+New+IMG_0744.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiq-S-ZCdLyQtrfq4tVbmZVuKc7gpy5dqtfXk_l5Lvn3AyrfiboaAGrW3Q0c5rXEuK9wh2u6GE3AtyDONSA-PyT0k7mH0RzA-bOd0w0ermK3BrIpZYKIIiMC-dFLcdWGK5Efgo_L0B-ktQ/s400/Seattle+Workimg+Pics+New+IMG_0744.JPG" alt="" id="BLOGGER_PHOTO_ID_5129804358079021682" border="0" /><span class="on" style="display: block;" id="formatbar_CreateLink" title="Link" onmouseover="ButtonHoverOn(this);" onmouseout="ButtonHoverOff(this);" onmouseup="" onmousedown="CheckFormatting(event);FormatbarButton('richeditorframe', this, 8);ButtonMouseDown(this);"></span></a>At the time I didn't even know <a href="http://www.kk.org/thetechnium/archives/2007/02/lifelogging_an.php">lifelogging</a> existed. But I did know I had a digital camera, and this could be a cool way to create a sort of a time capsule, to be looked back upon in the distant future. Little did I know they would come in handy for my QU Intro class blog :)<br /><span style="font-weight: bold;">So why?</span><br />Why do we do it? Why do we have the desire to capture, document, and share? One could make the argument its in our nature. Story telling and communication are hard wired into our psyche, and now we have the tools to capture bits of information at incredible rates, and on the horizon are infinite possibilities.<br /></div><br /><span style="font-weight: bold;">A Blockbuster Shelf.</span><br />Reading this article made me feel like I was walking down the isle of a movie rental store, looking at random titles. Some you've heard of, some maybe not.<br /><br /><a style="font-style: italic;" href="http://imdb.com/title/tt0120601/">Being John Malkovich</a><br /> If you could be feel what someone else feels, see what they see, taste what they taste, how could you tell the difference between them and you?<br /><div><a style="font-style: italic;" href="http://imdb.com/title/tt0364343/">The Final Cut</a><br /> Who would, who should, who could, have access to your recorded memories? What would they find? What about after we die?<br /><a style="font-style: italic;" href="http://imdb.com/title/tt0133093/">The Matrix</a><br /> If memories can be recorded, can they be imported? "I know Kung Fu"<br /><a style="font-style: italic;" href="http://imdb.com/title/tt0209144/">Memento</a><br /> "Will I lie to myself to be happy? In your case Teddy... yes I will. " Sometimes we don't want to know the "truth", our versions are much more convenient.<br /><br /></div><span style="font-weight: bold;"><br /><span style="font-weight: bold;">The way I see it, your damned if you do, your damned if you don't. </span></span><span><br /></span><span>Why is it unrealistic and unattainable to attempt to record "everything"? Because you'll never be able to record enough, and if you do, your recording too much. Let me explain.<br /><span style="font-weight: bold;">The discus field.</span><br />In high school I threw for our track and field team. During some down time at practice one day an upperclassman and I were talking and he asked me, "wouldn't it be cool if humans had the ability to recognize and be able to identify every single blade of grass individually?" This is an extreme example of course, but think about it. How many millions upon millions of things do we encounter everyday, but ignore because they serve no purpose to our day to day lives? We could take an hour walk in the woods and literally see millions of trees, leaves, grass, rocks, dirt, moss and animals, but perhaps one single flower catches our attention, and evokes an emotional response. For that one in a million, do we need to record each and every individual element? Will that ever be possible? (Great irony- I don't remember the upperclassman's name)<br /><span style="font-weight: bold;">Lets think smaller.</span><br />A newspaper is on the kitchen table. You walk past and look at a picture on the front page of someone you think looks like your friend. You get a muffin, you walk away.<br />Your called to jury duty. During the selection process your asked, "Do you know anything about John v Doe?" You say no, you've never heard of it. The prosecutor gets access to your visual history file, and pulls up 9 am last Tuesday. It turns out, moments before you got breakfast you glanced at the daily paper which displayed a headline and feature article on the case. Your called a liar, and sent home. My point is this, not everything we encounter we remember, not by a long shot. </span><span><a href="http://www.charlescarver.com/jcs5.htm">Classic example</a>.</span><span> And if we do record everything we encounter, we're not accurately recording everything we remember. Either way, we've got problems.<br /><br />Earlier in this course Willow said "when you see the Taj Mahal in moonlight it brings you to your knees." We can take pictures, we can take notes, video and heart beats-per-minute ratings, but I don't think we could ever capture what she felt right then. Not from the outside of our skulls anyway. Until we better understand how the brain works, how it functions, records, and observes, we won't be able to record "everything." And if we ever do figure that all out, The Matrix may not seem so far fetched after all.<br /></span><span style="font-weight: bold;"><br /><br />Links: </span><br />An easy to use mobile blogging site <a href="http://www.utterz.com/">http://www.utterz.com</a><br />Jim Gemmell's Site - http://research.microsoft.com/~jgemmell/<br />Gordon Bell's Site http://research.microsoft.com/~gbell/<br /><br /><div></div>Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com1tag:blogger.com,1999:blog-2086780987409038903.post-3617995625000626372007-11-02T21:08:00.000-04:002007-11-02T21:23:24.717-04:00BiblioThe following is an annotated bibliography for the white paper James and I are working on.<br /><br />Chambers, J. (2005). The Sponsored Avatar: Examining the Present Reality and Future Possibilities of Advertising in Digital Games. Retrieved on October 26, 2007. <a href="http://www.digra.org:8080/Plone/dl/db/06278.01541.pdf">http://www.digra.org:8080/Plone/dl/db/06278.01541.pdf</a><br /><br />Abstract<br />This paper examines the practice of advertising within the space of digital games. Additionally it anticipates the future development of advertising within the interactive entertainment spaces. A future that holds possibilities as varied as actual game sponsorship, product placement and brand integration within games, or cross promotional opportunities between digital games and other forms of entertainment media. The author seeks neither to neither bury nor praise the practice, but to offer a careful and reasoned examination. Given the similarity between videogames and movies this research synthesis incorporates analysis of advertising placement within those genres with limited processing theory to propose a placement model for digital games. The analysis includes the perspective of advertisers, game publishers and designers, and end user consumers. This work finds that currently there are multiple approaches to in-game advertising, but that it is an accepted practice by end user consumers. An agenda for future approaches is also offered.<br /><br /><br />Svahn, M. (2005). Futur-proofing advergaming: a systematization for the media buyer. Retrieved on October 26, 2007. <a href="http://portal.acm.org/citation.cfm?id=1109210">http://portal.acm.org/citation.cfm?id=1109210</a><br /><br />Abstract<br />The idea of using games as carriers for goal-oriented strategically shaped rhetorical messages, i.e. advertising and propaganda, has been much talked about. Those who produce games take an interest in such messages as a way to find new revenue streams and new customers. Media strategists are interested in finding the audiences that are leaving traditional media and turning to games. It could be fruitful for media strategists and game producers to meet, but as the meaning of the term advergaming is becoming diluted, that meeting is becoming difficult. This paper is an attempt to facilitate such a meeting by giving an overview of the planned rhetorical functions of ludic activities. This will hopefully lead to a structure of concepts useful to the scientist as well as to the practicing communications strategy planner.<br /><br /><br />Chaney, J. (2004). The Effect of Billboards within the Gaming Environment. Retrieved on October 26, 2007. <a href="http://www.websm.org/uploadi/editor/Chaney_Lin_2004_Billboards.doc">http://www.websm.org/uploadi/editor/Chaney_Lin_2004_Billboards.doc</a><br /><br />Abstract<br />Players from all demographic groups are spending more and more of their leisure time playing multiplayer online games. As such, the gaming environment may be a more suitable vehicle to reach target markets. This study assessed whether advertising in the form of embedded billboards has an impact on the online gamer. Even though they could recall passing the billboards many of the players could not recall the names of either the products or the brands after the gaming session. This was possibly due to the immersive nature of the game with peripheral details not fully registering. The embedded billboards within the game had very limited impact on either the enhancement of the game experience or on product purchase intentions.<br /><br /><br />Han, S., Cho, M. M, Choi. (2005). Ubitem: A Framework for Interactive Marketing in Location-Based Gaming Environment. Retrieved on October 26, 2007. <a href="http://csdl2.computer.org/persagen/DLAbsToc.jsp?resourcePath=/dl/proceedings/&toc=comp/proceedings/icmb/2005/2367/00/2367toc.xml&DOI=10.1109/ICMB.2005.108">http://csdl2.computer.org/persagen/DLAbsToc.jsp?resourcePath=/dl/proceedings/&toc=comp/proceedings/icmb/2005/2367/00/2367toc.xml&DOI=10.1109/ICMB.2005.108</a><br />Abstract<br />Mobile game and advertising are evolving rapidly and becoming the key of mobile contents market. More powerful mobile devices have enabled the creation of better and richer mobile games and advertising. This paper proposes a framework, called Ubitem, which addresses many of the issues that are characteristic of mobile gaming and advertising. Ubitem facilitates time and location-sensitive, interactive marketing by enabling users with the location-aware technology capability to collect nearby items such as m-coupons and redeem the items in the close participating stores. We believe that mobile advertising within location-based gaming will most likely enable much richer entertaining experiences as well as the advertisers get superior responses from the users by linking a virtual game play and real-life action.<br /><br /><br />Wolf, M. (2002). The Medium of the Video Game. Retrieved on November 1, 2007. <a href="http://books.google.com/books?id=lKZriBxbcwQC&printsec=frontcover&dq=The+Medium+of+the+Video+Game&sig=KyOMPdvC_3-z58pMR2G35ikPOQ8">http://books.google.com/books?id=lKZriBxbcwQC&printsec=frontcover&dq=The+Medium+of+the+Video+Game&sig=KyOMPdvC_3-z58pMR2G35ikPOQ8</a><br /><br /><br />Duke, M. (2006). In Game Advertising: Touching the Elusive Consume. Retrieved on October 26th, 2007. <a href="http://portal.acm.org/citation.cfm?id=1178863">http://portal.acm.org/citation.cfm?id=1178863</a><br /><br />Abstract<br />Consumers are bombarded with more and more advertising, while traditional media such as TV and radio become more and more fragmented, the challenge of reaching the consumer gets harder and harder. Consol and video games are a media that does not suffer from user 'switch off' or channel hopping and if carefully integrated advertisers can link in with games that match a brand and connect to other channels such as billboards, mobile phones and even retail locations. The process of in game advertising is a sophisticated one that offers advertisers a clear segment to advertise to and a water tight mechanism of measurement and return (two elusive items in the fast changing world of advertising). The session will look at In Game Advertising - Touching The Elusive Consumer -- with examples from across the globe.<br /><br /><br />Shankar, V. Bayus, B. (2002). Networked ETWORK EFFECTS AND COMPETITION:<br />An Empirical Analysis of the Home Video Game Industry. Retrieved on November 1, 2007. <a href="http://public.kenan-flagler.unc.edu/faculty/bayusb/webpage/papers/vgames-e.pdf">http://public.kenan-flagler.unc.edu/faculty/bayusb/webpage/papers/vgames-e.pdf</a><br /><br />Abstract<br />Building on the Resource-Based View of the firm, we advance the idea that a firm’s customer network can be a strategic asset. We suggest that network effects are a function of network size (i.e., installed customer base) and network strength (i.e., the marginal impact of a unit increase in network size on demand). We empirically study these network effects in the 16-bit home video game industry in which the dominant competitors were Nintendo and Sega. In the spirit of the new empirical IO framework, we estimate a structural econometric model assuming the data are equilibrium outcomes of the best fitting non-cooperative game in price and advertising. After controlling for other effects, we find strong evidence that network effects are asymmetric between the competitors in the home video game industry. Specifically, we find that the firm with a smaller customer network (Nintendo) has higher network strength than the firm with the larger customer base (Sega). Thus, our results provide a possible explanation for this situation in which the firm with a smaller customer network (Nintendo) was able to overtake the sales of a firm with a larger network size (Sega). These empirical results suggest that the ultimate outcome in a competitive market with network effects is more complex than simply accepting that the firm with the largest installed customer base will always be the winner.<br /><br /><br />The following are sources that may be helpful in our research along with the above mentioned texts.<br /><a href="http://www.abiresearch.com/products/market_research/Video_Game_Hardware_Software_and_Services">http://www.abiresearch.com/products/market_research/Video_Game_Hardware_Software_and_Services</a><br /><a href="http://credibility.stanford.edu/captology/notebook/archives.new/2005/02/recent_developm.html">http://credibility.stanford.edu/captology/notebook/archives.new/2005/02/recent_developm.html</a><br /><a href="http://advergamez.blogspot.com/">http://advergamez.blogspot.com/</a><br /><a href="http://www.dfcint.com/game_report/onlinegames2004toc.pdf">http://www.dfcint.com/game_report/onlinegames2004toc.pdf</a><br /><a href="http://www.freepatentsonline.com/20060135235.html">http://www.freepatentsonline.com/20060135235.html</a>Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com0tag:blogger.com,1999:blog-2086780987409038903.post-76210414637768871032007-11-01T16:05:00.000-04:002007-11-01T16:19:27.199-04:00Don't Patronize Me, BroHow well are the presidential campaigns doing with viral video?<br /><br />It's pretty simple - Bad.<br /><br />In my definition viral video finds you, you don't go looking for it. I'm sure candidates are working hard and paying ludicrous amounts of money to try to create an online buzz that will spread like wildfire, but other than the <a href="http://www.youtube.com/watch?v=cWvHbOoG3tI">Obama 1984</a> commercial, I haven't seen any yet.<br /><br />The thing with "viral video" is, sometimes it just <a href="http://www.youtube.com/watch?v=60og9gwKh1o">works</a>, and I find attempting to create a phony buzz is patronizing to us, the viewers who make <a href="http://www.youtube.com/watch?v=4zpQJxlyvDg">these </a>videos so popular.<br /><br />It will be interesting, however, to see what develops over the next 12 months.Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com2tag:blogger.com,1999:blog-2086780987409038903.post-18279453611884964312007-10-30T19:37:00.000-04:002007-10-30T20:00:07.608-04:00Blog on Blog<p>"Corpspeakers talk to people when they want to speak, not when people want to listen." - Naked Conversations pg 4.</p><p>Don't bloggers do the same? The only difference is bloggers want to speak ALL THE TIME. </p><p><a href="http://deadspin.com/">Deadspin</a> vs ESPN</p><p>Can blogging hurt a company? ESPN prides itself on timely, accurate info. One day, I came into work and there was a rumor that Mohamed Ali had died. We went to def con 4. We started preparing shows, getting in contact with reporters and analysts, and waited in standby mode. It turns out, ofcourse, that Mohamed Ali was alive and well playing golf in Arizona somewhere. My point is that a company which encourages or allows it's employees to blog about the inner workings of said company could potentially be a hamper, or a legal and PR nightmare. Imagine if the story broke and was linked directly to ESPN? Our credibility would be tainted forever. </p><p>Unlike Microsoft, which people have had negative views of, ESPN is a company the general public like. People love the 'This is SportsCenter' commercials, but in reality, Wally the Green Monster and Big Papi aren't wandering the halls and hanging out by the water cooler... well sometimes they are, but not everyday. Could employee blogging tarnish ESPN's reputation as a hip, young sports haven and reveal it's corporate and professional reality?</p><p>I would like an internal ESPN blog, to see what the executives are up to, but I would bet everything I own it would get leaked by a disgruntled employee within a year, if not sooner. Why? We're underpaid, for one thing, and the other is psychological. Naked conversations talks about the psychological effects of collaboration, there's also a psychological affect of revenge, and of getting away with something against the rules.</p><p>I was surprised to hear about Sun Micro's blogs. When I was in high school, I worked stocking shelves at a liquor store in the suburbs of Boston, and on a few occasions I delivered to Sun Micro. At the time I noticed the tight security - it was clear they took their business very seriously and were not taking any chances of unauthorized people getting any inside information. Ironic. </p><p><br />Finally, this quote really struck me in our reading.</p><p> "You can make something worth talking about or you can become invisible." Naked Conversations.</p>I think that applies to a lot more than just blogging.Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com1tag:blogger.com,1999:blog-2086780987409038903.post-3102895081204964972007-10-30T19:30:00.000-04:002008-12-09T06:12:51.307-05:00Why my blog sucksI'm not interested in gadgets, political playground conversations, and I don't read Japaneses or Chinese. If what was said in out reading this week that "popularity breeds popularity," one could assert that unobserved blogs breed disregarded blogs. (Thompson, C. (2006). <a href="http://loc8ed.com/library/thompson-2006.pdf">Blogs to Riches.</a> <em>New York Magazine</em>, February 20. 26-35.)<br />If I learned one thing this from this week's readings, its that I don't blog often enough, or with enough passion. I'm interested, but its not my life. If blogging is the sex god of the Information Age, as is suggested in Naked Conversations, I've got an unhealthy sex life. (<span class="blsp-spelling-error" id="SPELLING_ERROR_0">Scoble</span>, R. & Israel, S. (2006). <em>Naked Conversations. </em><span class="blsp-spelling-error" id="SPELLING_ERROR_1">Hoboken</span>: John Wiley & Sons, <a href="http://loc8ed.com/library/scoble-2006.pdf">pp. 1-62</a>) The question then becomes: Why?<br /><br />Naked Conversations ends a section by stating "<span style="FONT-STYLE: italic">blogging just happens to be fun." </span>Well it depends who you ask. I haven't found my passion for blogging yet, in fact I still sometimes find it irritating. Postings with irregular fonts and formats, no sort of fixed posting schedule, typos and punctuation mistakes (which some see as cute and conversational, I see as unprofessional and immature.) Alas, even as I write this I'm sure this post and every one in this blog has more than one spelling <span class="blsp-spelling-error" id="SPELLING_ERROR_2">mistakee</span> .)<br />But beyond the format and content issues, I also have an issue regarding inclusion. I feel like I'm always in search of an introduction. I am linked to blogs with no welcome, and it makes me feel like I'm wandering a cocktail party where I don't know anyone, bouncing around listening to bits of other peoples conversations until I feel awkward enough to up and leave, only to find another conversation to awkwardly intrude myself. This could be because I'm new to the game. It could be because I haven't found my blog topic of choice, or it could be because I haven't interjected and spoken my mind.<br /><br /><span style="FONT-WEIGHT: bold"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHFOWRIOo1xVHx1qAue5t7gtuH6b4Fmzb6GL6HzwfYKeaq4Aag7KV6A9k43Esrxvf5mkfITrvYCAv5G4JgX0IY9QnWSLdOdoNiGHjK7eddYL5CUvf3CoilIkxg648mjuJthvhrzWNADQY/s1600-h/grant.jpg"><img id="BLOGGER_PHOTO_ID_5127267969437336130" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHFOWRIOo1xVHx1qAue5t7gtuH6b4Fmzb6GL6HzwfYKeaq4Aag7KV6A9k43Esrxvf5mkfITrvYCAv5G4JgX0IY9QnWSLdOdoNiGHjK7eddYL5CUvf3CoilIkxg648mjuJthvhrzWNADQY/s400/grant.jpg" border="0" /></a>I'm no Grant Webster. </span><br />Grant and I are very different. I'm northern, he's southern. He's very religious, I'm not. He talks loud, I don't. But despite these differences, and the many others, we became friends a few years ago and keep in touch to this day. Every night, every single night, Grant takes a pen to a notebook and writes for at least an hour, sometimes more. He writes and writes and writes and writes. I asked him about it once and he said "Some people are readers, some are writers." He also said he very rarely goes back and reads this notebooks - he just writes to write.<br />I started a journal once, ended after about 8 entries. It just wasn't in my nature I suppose. The closest thing I have now is my old emails. They are filed away in chronological and categorical order, and occasionally I'll read some old correspondences and it takes me back to the past. My point is that for some people free writing comes naturally, others it does not. And along time ago I realized I'm the latter.<br /><br /><span style="FONT-WEIGHT: bold">My <span class="blsp-spelling-error" id="SPELLING_ERROR_3">iPod</span> headphones broke yesterday, have you heard?</span><br />"Nothing great has been and nothing great can be accomplished without passion"-G.W.F. Hegel in Naked Conversations.<br />What am I passionate about? What am I overtly public about? Is there anything that fits into both categories? If not, should I just blog for the sake of blogging? My headphones broke yesterday. Does that mean their a bad design? No, they lasted over a year and worked fine while I had them. Does that mean there the best design ever? No, I'm sure there are better, maybe even at loser prices and higher quality. But that's how most of my life goes, as expected, on course, on time.<br />Many days of my life I feel like <a href="http://www.imdb.com/title/tt0107048/">Groundhog Day</a>, repetitive and predictable. But when I finally buy that ticket and go backpack across New Zealand I'll sure I'll blog...or will I? Does it cheapen the experience, being mentally chained to a keyboard, feeling obligated to brag about your experience to those back home. Or does sharing make it less of <span style="FONT-STYLE: italic">your</span> experience? So I went skydiving, who cares? People do it everyday. If I don't think I am a good story teller, why do something mediocre just for the sake of doing it?<br /><br /><span style="FONT-WEIGHT: bold"></span><span style="FONT-WEIGHT: bold">So <span class="blsp-spelling-error" id="SPELLING_ERROR_4">fark</span> them all....</span><br />Despite the author's praising of the holy blog, I'm still not drawn in. I'm not even drawn to blogs of those who interest me most (<a href="http://www.michelgondry.com/">Michel <span class="blsp-spelling-error" id="SPELLING_ERROR_5">Gondry</span></a>, <a href="http://www.altonbrown.com/">Alton Brown</a>, <a href="http://www.colbertnation.com/">Stephen Colbert</a>). I'm not drawn to read blogs by or about my favorite music artists, I perfectly happy getting there new CD when it comes out, and maybe catching a show or two.<br /><a href="http://www.fark.com/"><span class="blsp-spelling-error" id="SPELLING_ERROR_6">Fark</span>.com</a> is the only blog I read with any regularity. Its simple, entertaining, free, and funny. It also keeps me informed. I read it at work when I'm bored, and can keep my attention for up to an hour. Honestly I don't really notice the advertising on the site, but if it is making someone rich, that's fine with me. Someone out there is working hard on it and deserves to be compensated. I think I would read a blog if it filled a need in my life (like <span class="blsp-spelling-error" id="SPELLING_ERROR_7">fark</span> cures my boredom), but I can't think of another need which needs fulfillment.<br /><br /><strong>Don't fail me now.</strong><br />I realize this post contradicts our class assignment entirely. Our ongoing assignment is to create and manage a blog that allows us to express ourselves, create buzz, make contacts and learn new things. I certainly haven't accomplished them all yet, but as we all know failure is one of the best ways to learn, and its never too late to turn things around. While I don't agree with everything that was put forth in this weeks readings, I did find them enlightening, and they have help me come to terms with my talents, deficits, biases and attitudes. This post was written as a reaction to the reading, and my blog experience thus far, a journey that is far from over.Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com24tag:blogger.com,1999:blog-2086780987409038903.post-47886608194668053882007-10-30T13:43:00.000-04:002007-10-30T18:35:22.989-04:00My iPod headphones broke yesterday.Let me start of by saying, no, this is not another random post about how Apple sucks. I've never had a problem with the company, and I like their stuff.<br /><br /><br />The pair that broke was not the <span class="blsp-spelling-corrected" id="SPELLING_ERROR_0">original</span> that came with my <span class="blsp-spelling-error" id="SPELLING_ERROR_1">iPod</span>, those broke long ago. This is a second pair that I got at a Radio Shack.<br /><br />I'm sad to see them go because they remind me of when I first got them, for <span class="blsp-spelling-error" id="SPELLING_ERROR_2">longboarding</span> around Seattle. I would plug them in, zip up my track jacket, and hit the streets.<br /><br /><br />The Go Team's <a href="http://www.amazon.com/Thunder-Lightning-Strike-Go-Team/dp/B000AP2Z3A">Thunder, Lightning, Strike </a>would <span class="blsp-spelling-corrected" id="SPELLING_ERROR_3">drowned</span> out the cars, construction, people.<br /><br /><br />The grit from the top of my board would be abrasive against my hands and jeans as I walked up steps and steep hills, towards my starting point.<br />The streets were busy, people coming and going, buses, bikers, the trash piled up on the street.<br />I remember the the looks I would get.<br />The close calls.<br />The wind off the sound.<br />I remember the time I fell, and the time I stayed out and was late for dinner.<br />I remember the public art, the alone time.<br />I remember getting lost, and I remember the freedom.<br />I remember, the melodies, carving the sidewalk to the beat of the songs.<br />I could go anywhere, do anything - wow that sounded like the reading rainbow theme for a second.<br />I remember the time I ran over a packet of <span class="blsp-spelling-error" id="SPELLING_ERROR_4">McDonalds</span> BBQ sauce and it sprayed all over the place.<br />I remember how my backpack filled with stuff would throw off my balance at first.<br />I remember pioneer square, and the p<span class="blsp-spelling-corrected" id="SPELLING_ERROR_5">ier</span> with it's <span class="blsp-spelling-corrected" id="SPELLING_ERROR_6">impossible</span> wooden planks.<br /><br />I'll miss those headphones.Trevor Bhttp://www.blogger.com/profile/15071836984938407300noreply@blogger.com37