This Space For Rent

Advertising is everywhere. It is the driving force behind broadcast TV and radio, it's sprinkled along our highways and websites, and, in some cases, even covers our skin.

But before James and I meeting tomorrow night to discuss our white paper presentation, I wanted to ask my classmates what they thought of the concept of "in-game" video game advertising?

Would you be deterred from buying a game if it had an excessive amount of product placement?

Would you be more willing to live with in-game advertising if it dropped the cost of the game? Or better yet, made games free?

With the changing media environment, advertisers are increasingly willing to try new means to reach their target audience, and it is my belief that video games represent a space with major potential for advertising.

Thoughts?